Merino Wool Socks - BLACK with White/Grey stripes

I’ve never had an issue with Panache socks, or any cycling socks for that matter, but these socks worn holes in the big toe after four times of wearing. Disappointing to say the least. The Panache sock selection, quality and durability has really gone downhill over the last five years. I’ve been a customer for 7-8 yrs

Socks were the last pair of clothing I was still willing to consider as a purchase. I have had Panache kit since (pretty much) the inception of the company; ~9-10 years ago. In my opinion, the quality has been consistently declining whilst the price still reflects a "premium" on the product. As this is a review about the socks here are some of the disappointing features:
- Advertised as Merino Wool, yet feels extremely polyester-ish... Translating the sock description into layman terms: "Feels like plastic"
- Was expecting a thicker sock, it was not.
- this sock was somehow thinner than the other socks I purchased.

It's a shame I have to write a negative review. Used to love this company and almost exclusively wore kit made by Panache. Recently however, it feels like Houndstooth and "funky dot and stripe" designs have taken priority over quality, and therefore do NOT justify the premium.